Sofia designs campaigns that represent other people's brands — work seen by thousands every day. Her job title is Marketing Coordinator. Her salary reflects the title, not the work.
Ray builds bespoke furniture — dining tables families will eat on for thirty years. His clients find him quietly, through someone who knows someone. He has never needed a website. His reputation fills his calendar.
Sofia's parents are celebrating their 25th anniversary. She wants to give them something a paycheck alone couldn't buy. She finds Ray on Found and shows him photographs of her parents' dining room. He knows immediately what to build.
In exchange she builds Ray a brand — not a corporate package, but something true to him. She photographs his hands at work, the grain of wood before it's finished, the light moving across a piece he's been shaping for weeks. When she's done, Ray is quiet for a long moment.
"I've worked with a lot of designers," he says finally. "Whoever told you that you weren't worth more than they were paying you was wrong."
Sofia's parents eat their anniversary dinner at a table built from reclaimed oak. It will outlast all of them. Ray's work is now visible to people who never knew someone like him existed down the road.